Today, technology is crucial to meet the challenges in the tourism sector.
The development of technological platforms and intelligence systems applied to tourism is a fundamental part of improving destination management and visitor experience. Furthermore, in this way, it is possible to align the strategies of the different tourism regions.
Digitalisation has brought numerous and variable changes to the sector, depending on the size of the destination. However, thanks to the development of Smart Destination Platforms, it is possible for smaller towns to have technological services comparable to larger destinations.
Initiatives based on Artificial Intelligence, technological platforms and solutions have been implemented, and continue to be developed, to promote transparency, modernisation and access to information throughout the tourism sector.
Advantages of connected tourism
The technological evolution and modernisation of the tourism sector have meant a change in the paradigm known until now, generating numerous benefits for both tourists and residents. Moreover, they have consolidated an enriching experience and significant improvements.
The implementation of energy saving measures and renewable energy generation has been facilitated.
The modernisation of the sector contributes directly to multiple Sustainable Development Goals (SDGs) by achieving an improvement in the quality of life of citizens and visitors.
It has also succeeded in generating accessible and inclusive products and services. Tourism services have been increased and improved, keeping information up to date and facilitating data collection and analysis to make policy decisions and optimise processes in many destinations.
All of this fosters the exchange of knowledge and experiences for the intelligent development of destinations, resulting in a more personalised, technological and sustainable tourism.
Public-private partnerships in the development of the tourism sector
Public-private collaboration plays a crucial role in the digitisation of tourism, enabling progress in the digitisation of tourism, with the creation of alliances that seek to strengthen the city's tourism management and its positioning as a smart and competitive territory.
Following this model allows for agile and efficient management in tourism promotion, maximising profits within the market in which they operate.
This collaboration is fundamental in the creation of Smart Destination Platforms, as it brings together the public and private sectors to find solutions that address tourism challenges, considering sustainability and aligning digitalisation with the UN Sustainable Development Goals (SDGs).
Due to the heterogeneous and cross-cutting nature of the tourism sector, which involves a large number of factors, it is possible to reduce the so-called "transaction costs" by unifying the efforts of the public and private sector in a single management body and by responding to an open model of collaboration that is constantly evolving.
The digital route to sustainable tourism sustainable tourism
One of the great challenges of technological progress and the advent of digitalisation applied to tourism is focused on reducing emissions and working with tourist destinations to promote sustainability.
To this end, work is being done on the development and operation of sustainable transport systems and actions such as rural tourism and ecotourism are being promoted.
The sector acts under the commitment of the 2030 Agenda and contributes directly to multiple Sustainable Development Goals (SDGs).
City networks also play a key role in technology adoption and sustainability promotion, generating policy impact at regional and national levels.
The aim is to constantly improve the quality of life of citizens and to create and develop sustainable cities and regions.
Tourism of the future
Future plans for the tourism sector and the development of Smart Cities are based on continuing to support sustainable development and promoting the digital transition in smart destinations.
Future trends will go hand in hand with technologies such as Artificial Intelligence, IoT and the standardisation of tourism data, developing Smart Tourism projects and platforms.
Technology, data collection and efficient information management are key elements in improving the quality of life of the people who live in and visit these spaces.
The focus will continue to be on sustainability, circularity and regeneration of the tourism model, while pursuing the objective of bridging the digital divide and promoting digital transformation.
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SPAIN | MEXICO | BRAZIL | UK
SPAIN | MEXICO | BRAZIL | UK